The Carnival Campaign How the Rollicking 1840 Campaign of "Tippecanoe and Tyler Too" Changed Presidential Elections Forever.
(Audiobook CD)

Compact discs.

The Carnival Campaign tells the fascinating story of the pivotal 1840 presidential campaign of General William Henry Harrison and John Tyler--"Tippecanoe and Tyler Too."Pulitzer Prize-nominated former Wall Street Journal reporter Ronald Shafer relates in a colorful, entertaining style how the campaign marked a series of "firsts" that changed presidential politicking forever. It was the first presidential campaign that served as mass entertainment; the first "image campaign," in which strategists portrayed Harrison as a poor man living in a log cabin sipping alcoholic hard cider, while in fact he lived in a brick mansion and drank only sweet cider; the first time big money was inserted into a presidential campaign; the first time women could openly participate; and more.Some of history's most fascinating figures pass through this story, including Susan B. Anthony, Charles Dickens, Abraham Lincoln, Edgar Allan Poe, Thaddeus Stevens, and Walt Whitman. While today's electorate has come to view circus-like, big-money campaigns that emphasize style and image over substance as a matter of course, The Carnival Campaign shows voters how it all began.